Creative Ways To Use Pinterest For Your Business

Maybe you've been wondering what all the hype is about Pinterest.  At first glance, you might assume that Pinterest has nothing to offer your business as a social media venue, but you may want to take a second look at the possibilities.

Michael Stelzner, founder and CEO of Social Media Examiner, has shared a podcast interview he recently conducted with Cynthia Sanchez of Oh So Pinteresting Podcast.  For her, Pinterest started out as just a fun pinning addiction, but turned into a full time dream job of advising other businesses how to utilize the amazing benefits of this social media site.

Click here to get the full podcast interview.

Some of the topics that are covered in this post include:

How People Use Pinterest for Market Research

"You can click on the number of followers you have to see a list pop up with all of the people who follow you. From this, you’ll see if you have a predominant age group or gender following you. You have to remember that Pinterest is an international type of service. When you click through your followers, you can see the other boards they’re following. You’ll find out what you can learn when you click through and how this can help you with some ideas for your business."

Popular Trends on Pinterest

"Cynthia believes that the most important thing overall, no matter what type of business you’re in, is to go tall rather than wide. With Pinterest, everybody gets the same real estate when it comes to width. If you go tall, you can take up more of the feed and your image can grab more attention."

How Content is Seen By Users on Pinterest

"Cynthia believes that Pinterest is a hybrid of the combined approaches of Twitter and Facebook. On Pinterest, you have a continuous feed of the people whom you follow." 

Can Pinterest Be Used To Grow Email Lists?

"Cynthia says you want to provide value with your email list. You can offer a freebie with a subscription to your email list, which can be advertised or promoted on Pinterest."

Easy Tips for Creating Images on Pinterest

"Cynthia knows that it’s hard for certain businesses and service industries to represent themselves in a visual way. One of Cynthia’s favorite image sources is morgueFile. They offer royalty-free/attribution-free images that you can use and manipulate however you see fit. You just can’t reuse them on their own."

Your Response:  In what ways have you found

 Pinterest to be beneficial to your business?

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